About

On-Air Talent

-Multiple Award-Winning Creative Production pieces

-Innovative in the use of multiple computing platforms and software suites (MS Office, IOS, Adobe)

-Collaborative, hands-on advertising copy and campaign development

-Creator of Public Service campaigns resulting in increased participation from target audiences

-Passionate in Leadership and Focus

I make audio that moves people.

Not background noise. Not filler between songs. I’m talking about the kind of audio that makes someone turn up the volume, lean in, and feel something. That’s what gets me up in the morning. That’s what I’ve been chasing for over thirty years.

The Story

It started the way a lot of great things start — with a kid who couldn’t stop listening to the radio. The dashboard of my mom’s Galaxie 500 became my drum set. There was something magic about it. A voice comes through a speaker, and suddenly you’re paying attention. You’re laughing, or you’re curious, or you’re sitting in the car in the driveway because the ad was that good, the song that catchy. I wanted to be the person behind that moment.

By the early ’90s I’d already been doing the work, so when a spot opened up at CBS Radio in Houston, it wasn’t some big break — it was just the next logical step. Sure, Houston’s a top-10 market, and I knew the stakes were higher, but I’d been sharpening these skills long enough that it felt like exactly where I belonged. Houston radio in those days was electric — fiercely competitive, full of big personalities, and an incredible place to hone the craft. I soaked in everything: mic technique, timing, production, promotions, how to take a raw concept and turn it into sixty seconds of audio that actually lands. Behind the mic on your drive home and keeping you in the driveway once you arrived.

From Houston, the road continued through the parts of Texas I love — through the Llano and Austin markets, each stop adding new skills and a deeper understanding of what makes audio connect with real people. Radio taught me something no classroom ever could: you’ve got seconds to earn someone’s attention, and if you waste them, they’re gone.

Then came the chapter that deeply affected me. From 2011 to 2020, I was part of the creative team at Spirit 105.9 KFMK in Austin. That’s where the work went from good to award-winning — literally. I earned the Alliance for Women in Media’s “Best Audio Creative” award multiple times over multiple years, and I’ll be honest, it meant the world. Not because of the trophies, but because of what it represented: proof that creative, thoughtful audio production gets noticed, even in a world that’s moving a million miles an hour.

The Personal Side

Here’s something I’m especially proud of: the promo that helped win one of those awards? It featured the voice of one of my granddaughters. She was a natural. There’s something beautiful about weaving the people you love into the work you love. It keeps things real. It keeps the heart in the work.

Where I Am Now

Today, you’ll find me at KBEY FM 103.9 in Marble Falls, in the heart of the Texas Hill Country. It’s a community I love and a station that punches way above its weight. You’ll also find my wife Rhoni and me on “The Weekend Joyride”, our podcast that mixes faith and fun and meaningful conversation every week. And you’ll hear commercials and imaging on Joy512.com, a Contemporary Christian and Worship music station streaming on the web. But MC3.media is really about bringing everything I’ve learned over forty-plus years to anyone who needs audio that actually works.

I’m available for freelance voice work, creative audio production, and promotional media projects. Whether you need a single voice read, a fully produced campaign, or something in between — I bring the same standard to every project: it has to sound right, feel right, and connect with the people hearing it.

Let’s Make Something

Ready to work together? Start by listening to the demos — hear what forty years of craft sounds like. Or skip straight to the conversation. Either way, I’d love to hear what you’re working on.

▶ Listen to Demos